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Here Comes The Purple Island

A Story of Cultural and Artistic Administration in the Age of Population Extinction

  • ISBN-13
    978-89-997-3075-7 (03320)
  • 출판사 / 임프린트
    ㈜학지사 / ㈜학지사
  • 정가
    18,000 원 확정정가
  • 발행일
    2024-03-05
  • 출간상태
    출간
  • 저자
    Kim Byoung Hee , Hong Kyung Soo
  • 번역
    Kim Beom Joo
  • 메인주제어
    문화연구
  • 추가주제어
    사회, 문화: 일반 , 문화연구: 관습과 전통 , 세일즈 및 마케팅관리 , 광고, 마케팅 및 후원법 , 지역 및 국제연구 , 지역지리학 , 지역계획 , 여행가이드: 해변 및 해안가 지역
  • 키워드
    #Purple Island #Color Marketing #Art Marketing #문화연구 #사회, 문화: 일반 #문화연구: 관습과 전통 #세일즈 및 마케팅관리 #광고, 마케팅 및 후원법 #지역 및 국제연구 #지역지리학 #지역계획 #여행가이드: 해변 및 해안가 지역
  • 도서유형
    종이책, 반양장/소프트커버
  • 대상연령
    모든 연령, 성인 일반 단행본
  • 도서상세정보
    142 * 210 mm, 216 Page

책소개

How will travel evolve in the future? While this book introduces various attractions and activities in Shinan county, it is by no means a travel guide. It is a record of administrative innovation, looking back on how efforts have been made to invigorate the islands, including 74 inhabited islands and a total of 1,025 islands(commonly referred to as 1,004 islands), which make up the heaven of islands in Shinan county, Jeollanam-do, facing population cliffs and aging phenomena, based on the local environment and culture. Various local autonomous entities have carried out administration for regional regeneration, but innovative examples such as the color marketing of Purple island in Shinan county are rare. It is even more meaningful as a result of the administrative leaders, members, and residents practicing change and innovation together

목차

Preface 

Chapter 1 Color Marketing that Attracts People
1. The Concept and Cases of Color Marketing
2. Color Marketing Activities of Shinan County’s Purple Island
3. Domestic and International Reactions to the Color Marketing of Purple Island 
4. Ongoing Color Marketing of Shinan County 
5. Significance of Purple Island’s Color Marketing 

Chapter 2 Green Marketing that Regenerates Regions with Flowers and Trees
1. Concept of Green Marketing 
2. Structure and Scope of Green Marketing 
3. Utilization of Flowers and Trees in Green Marketing and Green Consumers 
4. The Flopia Project of Shinan County 
5. Expanding Flopia and Its Development Direction

Chapter 3 Art Marketing that Revives a Region with Art 
1. The Floating Art Museum, Anjwado Island, Commemorating the Artistic Spirit of Kim Whan-ki 
2. Infinito Museum in Jaeundo island
3. Sea Art Museum in Bigeumdo Island and Antony Gormley 
4. Architectural Art of Seomtiago Pilgrimage Road in Gijeom-Soakdo Island 
5. The Ongoing ‘One Museum Per One Island Project’ in Shinan County 

Chapter 4 For the Place Marketing Strategy of Shinan County
1. Concept and Characteristics of Place Marketing 
2. Cases of Place Marketing 
3. Place Marketing Strategy of Shinan County 

End Note 
Index

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서평

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저자소개

저자 : Kim Byoung Hee
Currently serves as a professor in the Department of Advertising and Public Relations at Seowon University. He graduated from Seoul National University and received a Ph.D. in Advertising from Hanyang University. He has served as the 24th President of the Korean Advertising Society, the 15th President of the Korean PR Society, the first Chairman of the Government Advertising Advisory Committee, and the 4th Chairman of the Seoul Brand Committee.
저자 : Hong Kyung Soo
Currently a professor in the Department of Cultural Contents at Ajou University. He graduated from the Department of Journalism and Broadcasting at Korea University, and received his master's and doctoral degrees from the Graduate School of Journalism and Information at Seoul National University.
번역 : Kim Beom Joo
Currently pursuing a Ph.D. program in Food and Hospitality Systems at the University of Missouri-Columbia. He graduated from Korea University with a bachelor’s degree in Geography Education, received a master's degree from the Hospitality Management at the University of Missouri, and is currently completing his Ph.D. program.

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