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Fashion Biz in Dongdaemun Market Seoul

ISBN-13

979-11-6983-826-9 (13600)
출판사 / 임프린트

한국학술정보 / 이담북스
정가

17,000 원 확정정가
발행일

2023-11-30
출간상태

출간
저자

Bong(Bong Sik) Sul
번역

-
메인주제어

예술
추가주제어

경제, 재무, 비즈니스, 경영
키워드

#예술 #경제, 재무, 비즈니스, 경영
도서유형

종이책, 무선제본
대상연령

모든 연령, 성인 일반 단행본
도서상세정보

140 * 210 mm, 307 Page

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Fashion retailing where and how to purchase

Have you been Seoul, Korea? In Dongdaemun market, a popular tourist destination, many wholesalers are achieving great management performance with their unique fashion business technique.

This will be of interest to fashion retailers and buyers from all over the world, as well as influencers with a big business dream.

In a word, this book is a friendly message sent by express mail to all of them containing such valuable information.

Prologue

Part 1. Fashion, Life Value, and Happiness
Fashion and Value of Life
Clothes make the Man
Fashion and Happiness
Fashion and Consumer Needs
Products, Speed, and Price

Part 2. Fashion and Entrepreneurship
Fashion and Entrepreneurship
From Opulence to Elegance
Fast Fashion and Market Failure
Flag of Fashion Revolution
Dongdaemun-style of Entrepreneurship

Part 3. Fashion and Supply-side Partnership
Dongdaemun Fashion Cluster
The Circle of Safety
Dokkebi Market
Supply Chain Management
Pearls in the Mud

Part 4. Fashion Design and Midas Touch
Designing and the Midas Touch
Designer as an Entrepreneur
Fashion Design and Craftsmanship
The Designing Rule of Conduct
Every day is a Fashion Show

Part 5. Fashion and Smart Factory of Sewing
Every Little Bit Helps
Smart Management of Factory
Swan Lake and Tears
Labor Productivity
Specialization and Outsourcing

Part 6. The Law of Scissors and Wholesaling
Fabric Market and Competitive Edge
The Law of Scissors
Fast Bind, Fast Find
The Flower and its Strength
Victory before the War

Part 7. Competition and Market Power
Pure Competitive Market
Competitiveness
Free Market Entry
Faster and Faster
Productivity and Market Power

Part 8. Quality Massage
Products, Products, and Products
Quality Message
Buyer Satisfaction Commerce
Nothing but Novelty
Sell them Confidence

Part 9. The Moment of Truth
Give and Take
The Moment of Truth
Ecology and Fashion Marketing
Finishing Strong is Epic
Mind over Matter

Part 10. What a Wonderful Marketplace
Phoenix Management
Merchant Prince’s Dignity
New Normal of Fashion Biz
Creative Destruction
Dongdaemun Fashion Revolution

Epilogue
Appendix : Fashion retailing, where and how to purchase

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저자 : Bong(Bong Sik) Sul
Bong(Bong-sik) Sul is Advisor of SeoulClick and a Professor Emeritus, Chung-Ang University, Seoul, Korea

odang@cau.ac.kr
www.seoulclick.com

Fashion Biz in Dongdaemun Market Seoul

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